Website Marketing Should Begin with SEO
Website marketing should always begin with SEO for the simple reason that all the link building and blogging and blog commenting in the world isn't worth a hill of beans if you haven't done the SEO homework first. Things like keyword research and search engine optimizing your website should be finished before you start doing any website marketing.There are people in the search engine optimization field who do their SEO manually. In fact, some of them brag about it. Me? My time is worth too much to be doing everything manually.
So I use SEO software to do most of the research, generate reports, find link locations, check my client's websites and scan competitor's websites. If you want to spend 10 hours doing what the software can do for me in an hour, have at it.
But if you're like me, time is money and I don't have any time to waste. So you need to think about what SEO software you want to use.
So what should you consider when looking for SEO software?
- How complete a program do you want? One that does it all or just part of the work?
- How much do you want to spend? Some of the online systems are extremely cheap.
- Do you want to use an online SEO system that you can use from your laptop on the beach in Cancun or do you want to download a software system so you maintain complete control?
No SEO software package is perfect for everything. While some of them are really impressive, eventually, you will find weaknesses and want another SEO software tool that is really good where your current one is weak.
Reviews of 2 SEO software packages...
Two SEO software packages that are a picture of contrasts (so they make a good pair of partner software are IBP 11.5 and Raven SEO Tools. You can read my Raven SEO Tools review and my review of the IBP 11.5 SEO software to get a feel for what I mean.
If you want to read all my SEO software reviews, simply go to my Website Marketing website.